Blackberry’s Continued Struggle

The post Blackberry’s Continued Struggle appeared first on MoTech Radio.

Oh, Blackberry. We all remember the days when having a Blackberry was cool, when we thought they would take over the business world. And as we all know, those days are long since past.  According to Akamai:

“BlackBerry continued to struggle during the company’s fiscal fourth quarter, experiencing a huge drop in revenue and a $423 million net loss. … The loss, however, was smaller than analysts expected, and BlackBerry’s shares were trading higher at the beginning of the trading day.”

This comes as no surprise to any of us. Blackberry has been trying (and failing) for years to keep up with the smartphone world, and has a history of financial struggle:

 BlackBerry Sees Sales Growth Still a Year Away

BlackBerry Ltd. (BBRY) said sales won’t grow until the fiscal year that begins next March, showing the tough road ahead even after cost-cutting helped the smartphone maker post a smaller quarterly loss than analysts estimated.  …

However, there may be some hope for the future. Blackberry CEO John Chen is working on a plan to help pull them up out of the dust. This plan will involve changing the company’s focus and will probably take a couple of years before results are visible. But at this point, the company needs to be willing to make drastic decisions:

BlackBerry Sees Hope for Future in Security

OTTAWA — Since becoming president and chief executive of BlackBerry in November, John S. Chen has revamped the company’s executive ranks, accelerated layoffs, farmed out some phone development, cut costs and sold real estate. …

They’ve hung on this long. Perhaps Blackberry will be around for years to come after all.